Friday, May 8, 2009
unique visitors
Individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.
pay per sale (PPS)
online advertising payment model in which payment is based solely based on qualifying sales.
pay per lead (PPL)
online advertising payment model in which payment is based solely based on qualifying leads.
pay per click (PPC)
online advertising payment model in which payment is based solely on qualifying click-throughs.
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